Any business begins with an idea and it grows by getting people know it. It is crucial for any business to have a successful and vibrant website to be more successful and reach more people. Today, when the concept of global market has become a reality, website of your business has effectively become the face of your enterprise. It is important for your website to be innovative like your business that it attracts customers and gets them interested in your business. Hence, whatever business you have, if you have a good website there will definitely be an increase in your profits.
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1. BETTER CONTENT, BETTER PRESENTATION
the content presented on the page must be concise and to the point. Web users never like to read through long passages. Important information should be presented in a striking design. Links to various sections of the page must be visible and accessible. The page must be trendy and up to date. Every recent development should be updated on the page without delay. Designing of the webpage must be different. Marketing is all about presentation. On your website, make sure that the content is presented in a striking but user friendly method.
2. SOCIAL NETWORKING
Social networking is not just about making friends, chatting and events anymore. It is all about business and marketing skills as well. Link your website to a social network page. Be sure that you share the posts of your website on your social network page as well. Add an option on your page where the users can like your website on Face book, Twitter, Interest. Have an option to sync in with their social networking account so that they can like, share and comment on the page. Interest seems to be a new and effective method to promote your webpage. Along with reaching the crowd, be innovative in managing your social networking pages as well. Each post on the page must be shared on the pages of the admins and page managers as well. There must be posts on a daily basis.
3. YOUTUBE CHANNELS
YouTube channels can be very effective for marketing. Make videos of various developments of your enterprise and post them on behalf of your channel. Share the videos on your website and social networking pages. YouTube provides options for linking the videos to your social networking sites as well. Videos need not necessarily link to your business but also could be your statement on a relevant social issue as well. It is not just about marketing but also about creating an image as well.
4. QUERIES FROM USERS
Websites must have an option where the users can directly ask a question to the owners. The questions must be answered on a regular basis within a day. The more prompt and proper your response is, the better impression you leave on a client. Provide contact details such as phone numbers and email addresses to the users on the web page. The web page also should have a 'Help' option in case the users cannot find what they are looking for. Answer the queries promptly.
5. LINKING WEBPAGES TO SIMILAR PAGES
Face book and YouTube keeps track of a person's interests and often suggests similar WebPages or videos for them. Link your WebPages to other businesses with a similar idea so that they would get to know of you. For instance, if someone buys a lampshade, they would definitely need a lamp. So you can give an advertisement of your page on the site selling lampshades. Associate with other WebPages of similar interests.
6. SIMPLE BUT INTERACTIVE WEBPAGE
Make the content of the webpage simple and easy to understand. Do not complicate the matters with too many links and transfer from one page to another. If there is too much data to load and too many links and hyperlinks it may take time to load the page as well. Hence, make the page simple and easily accessible.
7. FEEDBACK OF USERS
Conduct opinion polls and surveys of users to make sure that the strategy you are using is effective. Ask the users to rate your webpage and services. It must be added as an option before one quits the webpage. Analyze the data on a weekly basis and make adequate changes.
Marketing is vital for success be it in a job or business. And to have a better website promoting your work would get you far more successful than you presently are. Try out these simple but effective methods and see how effective they are.
